As a part of a Holland Pavilion, FreeSense Solutions joined the SICAB 2016, the most important single-theme trade fair in the world to promote the EQUINE REIN COACH with a large audience of horse enthousiasts. FreeSense presented their Equine ReinCoach sensor system at this show.

The 26th edition of SICAB, held from the 15th – 20th of November 2016 at the Palacio de Congresos y Exposiciones (Fair Grounds and Convention Center) in Sevilla, is the third most important social-economic event held in the city of Sevilla, with more than 240,000 visitors and a thousand PRE Horses. This event is, in importance, right behind its world-famous Easter Processions and the April Fair. The SICAB is dedicated in full and exclusively to the Purebred Spanish Horse, to offer visitors a wide range of examples of breed versatility for their enjoyment throughout the week program.

Equine Rein Coach

For horse riders and their coaches it is extremely helpful to know how much force is used in the left and right reins during dressage and other horse riding disciplines. With millions of gen-Z and millenials horse riders globally, a live electronic rein coach is a much appreciated tool for fast progression in riding skills, social data sharing and sustainability of the horse’ life.

Tension forces need to be as low as possible and achieving effective control of the horse means high sensor accuracy while still being sufficiently robust within the equestrian domain. The challenge in the development of the rein coach is to combine a package of wire-free, water & dust proof rein tension sensors that communicate with an attractive app presenting meaningful and real time rider feedback.

FreeSense Solutions created the Equine Rein Coach solution in using bluetooth smart communication, a special tension sensing technology, wireless battery charging technology and dedicated packaging technology that all together meet the requirements of the target market. The tension sensors can also be used in other equestrian applications such as stirrup tension sensing as well as other sports disciplines such as fitness, rowing, cycling, etc.

For more information about the Equine Rein Coach, send an email to